Meta Ads let you put your business in front of a highly targeted audience on Facebook and Instagram, based on who they are, where they are, and what they're interested in. For local service businesses, it's a powerful way to build awareness and generate enquiries beyond search.
Someone searching "landscaper Hawthorn" already knows they need a landscaper. Meta Ads let you reach the homeowner in Hawthorn who's been thinking about the garden but hasn't got around to searching yet. Both channels have their place, and for some businesses, Meta Ads are the more effective of the two.
We handle campaign strategy, audience targeting, ad creative direction, copywriting, and ongoing management. Your ad budget goes directly to Meta. We charge a separate management fee so the split is always clear.
Audience targeting on Meta is powerful. We can target by suburb or postcode, by age and household situation, by interests, and by behaviours, as well as building lookalike audiences based on your existing customers. For a local business trying to reach a specific type of client in a specific area, that level of targeting is difficult to replicate elsewhere.
Ad creative is where a lot of Meta campaigns fall apart. Generic stock photography and hard-sell copy gets ignored. We focus on ads that look and feel like they belong in someone's feed, the kind that earn attention rather than demand it. We direct the creative approach and write the copy.
Meta Ads work best when you have a clear audience and a website ready to receive traffic. It's not the right fit for every business at every stage, and we'll tell you that honestly before you spend a cent.
If you're after immediate, high-intent leads and have a limited budget, Google Ads is often the better starting point. Meta Ads shine when you want to build awareness in a specific local area, re-engage people who've visited your site, or reach an audience that isn't actively searching but would respond well to the right message at the right moment. We'll help you figure out which fits your goals.
Meta Ads work particularly well for local service businesses with a visual element, such as landscapers, builders, interior designers, and clinics offering aesthetic treatments, or for businesses targeting a specific demographic or lifestyle. They're also effective for businesses wanting to re-engage website visitors or build a local audience over time.
They serve different purposes. Google Ads captures people who are actively searching for what you offer right now. Meta Ads reach people based on who they are, regardless of whether they're searching. Many businesses benefit from both. If budget is limited, we'll help you decide where to start based on your goals.
Meta Ads can show results on modest budgets, but the platform needs enough data to optimise. We'll give you a realistic budget recommendation based on your goals, audience size, and local market before you commit to anything.
We direct the creative approach and write the ad copy. For imagery, we work best with real photos of your business, your team, or your work. These consistently outperform stock imagery. If you have existing photos, we'll use them. If you need photography arranged, we can point you in the right direction.
Tell us who your ideal customer is and where they are. We'll tell you honestly whether Meta Ads is the right channel for you right now.
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