Google Ads puts your business at the top of search results when someone is actively looking for what you offer. It's one of the most effective ways to generate enquiries quickly, when it's set up and managed properly. We've run Google Ads for local Melbourne businesses for years. We know what works, what wastes money, and how to tell the difference.
We handle everything: campaign setup and structure, keyword strategy, ad copywriting, bid management, and ongoing optimisation. Your ad budget goes directly to Google. We charge a separate management fee so there's no confusion about where your money goes.
We'll tell you what's performing and what isn't, in plain language, without making you feel like you need a marketing degree to understand the report.
Campaign structure matters more than most people realise. Poorly organised campaigns waste budget on irrelevant searches, use broad match keywords that attract the wrong traffic, and run ads at the wrong times of day. We set things up properly from the start: organised by service, with tight keyword targeting, relevant ad copy, and negative keyword lists that stop your budget being burned on searches that will never convert.
We also make sure your landing page is doing its job. An ad that sends traffic to a slow, generic homepage is money down the drain. We'll flag any conversion issues before we launch and, if you need it, can improve the landing experience as part of the engagement.
Google Ads can drive results fast, but they're not a magic switch. How much you spend, how competitive your market is, and how well your website converts all affect your results. We'll set realistic expectations from the start and give you honest feedback along the way.
It depends on your industry, location, and competition. As a rough guide, most local service businesses need a minimum ad spend of a few hundred dollars per month to generate consistent results. We'll give you a market-specific estimate before you start.
Campaigns can start generating clicks and enquiries within days of launch. The first few weeks involve optimisation as we gather data on what's converting, so results typically improve over the first month. Unlike SEO, you're not waiting months to see movement.
Not necessarily, but your landing page needs to be able to convert the traffic. If your existing site is slow, unclear, or hard to use on mobile, ads will waste budget. We'll assess your current site honestly before recommending whether to proceed or address the website first.
Our fee covers campaign setup, ongoing optimisation, keyword and bid management, ad copywriting, and regular performance reporting. Your ad spend goes directly to Google and is separate from our fee, always clearly itemised.
Tell us your service area and rough budget. We'll come back with what a realistic cost-per-lead looks like in your market before you spend a cent.
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