Every other channel charges you for access to your audience. Your email list is yours. EDM - electronic direct mail - is how you stay in front of past customers and warm leads without paying for every impression. Done well, it's the quiet workhorse of local business marketing.
Someone who's used your service once is the easiest person to bring back, and the most commonly ignored. Most businesses have a customer list sitting in a spreadsheet or a job management tool doing absolutely nothing. That list is an asset. We put it to work.
We handle strategy, campaign planning, copywriting, design, and sending. Whether it's a monthly newsletter, a seasonal promotion, or a re-engagement campaign for customers you haven't heard from in a while, we write emails that sound like your business, not like marketing.
We'll also set up the automations that keep working in the background: a welcome email for new enquiries, follow-ups after a job is done, and review requests timed for when goodwill is highest.
Deliverability matters more than design. An email that lands in spam might as well not exist. We set up your sending domain properly, keep your list healthy, and follow the consent rules under Australian spam law. No bought lists, no scraping, ever.
EDM works best when you have an existing customer base or a steady flow of enquiries. Businesses with repeat or seasonal work, like clinics, trades with maintenance clients, and firms with annual engagements, tend to see the clearest returns, because one well-timed email to past customers can fill a quiet month.
If you're brand new, with no list and little website traffic, your money is usually better spent on the website and search visibility first, and we'll say so. Email is a multiplier for a business that already has customers. It's rarely the way to find your first ones.
As often as you have something genuinely useful to say, and no more. For most local service businesses that lands somewhere between weekly and monthly. Consistency and relevance matter far more than volume. We'll recommend a cadence based on your business and what your customers will actually welcome.
No, but you need a real one. A few hundred engaged past customers will outperform ten thousand cold addresses every time. Bought lists are a breach of Australian spam law and a fast way to get your domain blacklisted, so we won't touch them. If your list is small, we'll help you grow it properly.
We work with the mainstream platforms, including Mailchimp, Klaviyo, and Brevo, and we'll recommend one based on your size and needs. The account is set up in your name. If we ever part ways, the list and the tooling stay with you.
We do. You approve everything before it sends. If there's a subject you know better than us, tell us in a couple of sentences and we'll turn it into an email that sounds like you wrote it on a good day.
Tell us what your list looks like, even if it's a spreadsheet. We'll tell you honestly whether email is worth your time right now.
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